News

HGTV Housewares Special Includes the WaveBox®

The popular network Home & Garden Television (HGTV) features the WaveBox® brand portable microwave on a half-hour special on the best consumer products from the 2007 International Home & Housewares Show in Chicago.

“Mile upon mile and row upon row of state-of the-art housewares, most of which are being introduced to the world for the first time,” intones cohost Brandon Johnson as the HGTV program embarks on a tour of dozens of innovative new products from the International Home & Housewares Show.

HGTV features the WaveBox® in commercials promoting the half-hour special, first broadcast July 8 and set to re-air at least six times through November. The WaveBox® is also shown in short video teasers before and after commercial breaks in the program.

Shot at the WaveBox® trade show booth at Chicago’s McCormick Place on March 12, the WaveBox segment includes an interview with WaveBox® inventor Tim Frank, and a brief product demonstration.

“Are you ready for some convenient cooking on the go? Well then check this out,” Johnson says, standing at the WaveBox® booth. The segment details the microwave’s triple power options, compact size and easy portability. As he picks up the WaveBox®, Johnson remarks, “Wow. I can cook a feast in the middle of a campground.”

In addition to the television special, HGTV also includes the WaveBox® on its HGTV Marketplace, (marketplace.hgtv.com), an online catalog of products that have appeared on HGTV programs.

Download the PDF version of this release. (124Kb)